Writing a communication strategy for development programmes in nigeria

Planning Tools: How to write a communications strategy

A program theory provides a map for looking at the problem, designing interventions and evaluating program success. Sensitivity training techniques Shapiro, started that, coaching sis highly effective, being job related.

How often do you want us to communicate with you. Narrow the list of possible theories by the type of change the program will promote. Evaluation is therefore goal oriented and positive in the sense of motivation to achieve better results.

Aburo maintained that there are several other methods or means of evaluating training.

Procurement Notices

What are the techniques and tools that are most likely to effectively reach the audience s through these different channels. The Impact of Training and Development in a Public Sector Management In Nigeria According to Hertzberg what motivate employee more are mangers making the job more interesting or less routine, recognizing a job well down increasing the employees autonomy and making promotion depend on good performance to answer the above question, worker employee can be motivated through adequate and proper training since training helps to improve worker performance.

Once the strategy team has decided on a priority audience and its influencing audiences, develop audience profiles for each.

Corporate Communications Manager

Set the communication goal and objectives: Programme may last a few days or several months depending on the complexity of the job to be learned. Review the situation and audience analyses, paying particular attention to the audience characteristics and barriers to change described in the summary Step 2.

The measurement can take the form of performance appraisal of the individual superior or any other employees. He went further to state that you must select the one or more methods which best suit your own operation. They can even have a negative effect if you dedicate resources towards this that would otherwise be put towards communicating with key stakeholders.

Getting a vasectomy is a one-time event, while exercising regularly is a repeated event Are there special circumstances like emergencies. Consider and discuss the results carefully and use them to amend your strategy.

The approach to understanding organization that concentrate its focus on people within organization needs to be aware of what it is training and its evaluation Okpata See the audience segmentation guide for more detailed instruction on segmenting the potential audiences.

This involves giving special assignment to employees in order to provide them with the type of training they will need in future in their career. Based on results from the analyses, select a theory that will guide the strategy development.

The African journal of political and administrative studies AJPAS clearly stated that evaluation is concerned with the determination of whether changes in skills and knowledge have taken place as a result of training. For example, behaviour-change messages resonate better from peer groups of the target audience, but awareness and advocacy messages might resonate better from celebrities and politicians.

It may turn out that the workers behaviour changes for the better. See the Resources section for guidance on other engagement methods. Imams ultimately developed religious rationales for project activities such as counseling and providing medical care to rape victims.

See also Crafting the Campaign Message. AMSME provides a variety of programs for women and girls, but one of their key strategies in working to change public opinion was to bring imams on board with the project.

WITNESS is a human rights organization that focuses on educating activists and campaigners on the use of video as a tool for change, and using the internet as a powerful channel to disseminate films and images.

How to Develop a Communication Strategy

Aligning your communications and organisational objectives will also help to reinforce the importance and relevance of communications and thereby make a convincing case for the proper resourcing of communications activity within your organisation.

For marginalized groups, particularly those experiencing multiple discriminations, mass media may not necessarily be the best way to reach them especially if this is not in a language they understand, or via a channel they have access to.

Create a comprehensive case covering all the key messages, and emphasise the different elements of the case for different audiences. Context evaluation Process evaluation Outcome evaluation According to him, context evaluation involved obtaining and using information about the individual deficiencies, organizational deficiencies and so on.

Write a Brief Summary of Analyses For a communication strategy to be effective, the team needs to have a firm understanding of all of the factors that may have an impact on communication efforts. This approach could be termed analysis and measurement approach. If the cost and effort are justified by the outcome if the training provided met the established needs and set objectives.

In any organization, certain evidence may reveal the need for training employees. There is that tendency to attribute changes in worker behaviour to the training programme only. Attempt to measure motivation and moral raises problems.

During the campaign planning process, the problem has been identified, the situation analyzed, the stakeholders and target audiences identified, and the campaign objectives or intended outcomes set. Set and monitor time-lines, milestones and indicators in action plans: This is because the day the extrinsic factor is accomplished motivate tension ceases.

This process is essentially the most direct and effective way for one person to influence the behaviour of another. Resources and timescales The key rules to observe are always to deliver what you promise and never over promise.

Communication for Development (C4D)

These include for example, media production skills, access to free air-time or pro bono work by experts, and availability of suitable materials from other e. 4 FRAMEWORK ON EFFECTIVE RURAL COMMUNICATION FOR DEVELOPMENT BOX 1 Communication for Development Communication for Development is based on the premise that successful rural development calls for the conscious and active participation of the intended beneficiaries at every stage of the development process.

The Impact of Training and Development in a Public Sector Management in Nigeria

Rural development cannot. Nov 12,  · To write a communications strategy, write down the long-term and short-term goals of the company, and define a few relevant objectives that will help the company meet those goals.

In the strategy, identify the audience of your communication, such as 95%(83). The Guideline is divided into two main parts: doing the analysis and developing the strategy. It begins with advice on the analyses needed for strategy development: the development issue, the program to be supported, the participants and their behaviors, and the communication channels.

A communications strategy may need to be adapted during the campaign to respond to new challenges and opportunities. For example, a counter-campaign by actors opposing your goal may prompt you to target new audiences; or sudden, externally imposed restrictions on campaign activism may require adjustments in planned activities.

Apr 21,  · Below, six executives from Forbes Communications Council share the key components that should go into developing a succinct communications strategy in. The Corporate Communications Manager is responsible for engaging one of the Company’s key stakeholder groups – employees - behind the business strategy.

In so doing, the Corporate Communications Manager sets the tone for the Company’s ongoing information sharing capacity with .

Writing a communication strategy for development programmes in nigeria
Rated 0/5 based on 56 review
Planning Tools: How to write a communications strategy | Overseas Development Institute (ODI)